About 20 years ago from now, cell phones were not common in Japan. At that time I was a primary school student but I didn’t want a cell phone, what I really wanted was a Pocket Bell.
Pokebell, the short version for Pocket Bell in Japanese, can’t hardly be seen now but it was the indispensable item for female high school students of that time. My two sisters were high school students then, they were given Pokebell by our parents and they seemed to enjoy their high school life using it.
ポケベルは、
The size of Pokebell is like a business card and there is a small display on it to show short messages. But you can’t send a message from Pokebell, when you want to send a message you have to use a normal phone.
T→4、0 E→1、0 L→3、7 く→2、3 だ→4、1、0、4 さ→3、1 い→1、2
といった
For example, if you want to send a message like “TELください” (Please call me), you have to input the buttons of the phone as follows.
T→4、0 E→1、0 L→3、7 く→2、3 だ→4、1、0、4 さ→3、1 い→1、2
(TEL means ‘telephone’ in Japanese and ください means ‘please’.)
Such numbers were turned into characters and your friend could get your message on the Pokebell. Pokebell couldn’t communicate with other Pokebells like cell phones do now. Pokebell itself was just a receiving device.
My sisters had the black and silver Docomo Pokebells and they put a sticker of Hello Kitty to decorate them. Even if I didn’t have to call anybody, I really wanted to have such a small device. When my sisters got a message on their Bell (Pokebell), they ran upstairs and called their friends or boyfriend.
1990
In the early 1990s, Japanese female high school students enjoyed having a long hair, wearing mini-skirts and loose socks and having a Pokebell to contact their friends. They liked to imitate Namie Amuro, who was a quite popular singer at that time. It was a time when the culture of female high school students flourished. But the era of Pokebell was short and cell phones which can send emails quickly replaced them.
In 2001, when I became a high school student, I received a “cell phone” from my parents, much cooler than a pokebell. My sisters would say to me: “You’re only a high school student, how dare you have a cell phone at your age?!”. Needless to say I was thankful for the progress technology made.
Many female high school students have two cell phones recently. According to my former students, one phone is for normal use and the other one (from Willcom) is just for calling their boyfriend. The culture of cell phone and female high school students still seems to continue to develop.